What is Start?

The world has been turned on its head. Our industry, along with so many others, is trying to figure out how to begin creating a new vision for itself, and there is no better place to begin than at the Start. Start@ETS is a pitch competition that brings together utilities, cities, investors, and innovators to solve real world problems. Our goal is to elevate bold problem solvers and their solutions to affect revolutionary change when our world needs it most.


Start Judges & Thought Leaders

Joyce Deuley

Sr. Research & Content Analyst

Judy Li

Vice President
Energy Foundry

Cengizhan Yenerim

Director of Demand Risk Management

Michael Conklin

External Engagement Manager
CenterPoint Energy
View All Judges


The start@ETS

Pilot Pitch

$10,000 in Prizes

The Event

Zpryme’s Start@ETS is a pitch competition where innovative technologies are proposed to key decision makers and experts in the fields of energy, smart cities, transportation, mobility, electric vehicles, and/or energy storage solutions in order to create touchpoints for the partnerships that will define the modern grid. The winning pitch will be awarded private meetings with the appropriate parties along with cash prizes up to a total of $10,000.

This year’s event will be focused on two categories: smart utilities and smart cities.

Ten (10) semi-finalists in each category will be chosen to pitch to the judges virtually November 2020. If you are selected as a semi-finalist you will be provided the pitch criteria for your pitch on November 6th.

Three finalists from each category (utilities and smart cities) will be selected to pitch to utility and city executive judges on April 21, 2021. At this time, the finalist pitches will be done virtually.Schiphol taxi Amersfoort

The deadline to submit your application is October 23, 2020.

We encourage you to apply to give judges ample time to review your submission. We also encourage social media tagging/posts to promote your participation.

The Victor

Each contender has five minutes to pitch judges. The judges then have up to five minutes to ask questions. The overall winner in each category will be given a $5,000 prize.

Start Finalists

Smart Cities

Smart Utilities